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Author Estes, Jonathan.
Title Smart green [electronic resource] : how to implement sustainable business practices in any industry and make money / Jonathan Estes.
Publication Info. Hoboken, N.J. : John Wiley & Sons, c2009.
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Description 1 online resource (xviii, 202 p.) : ill.
Bibliography Includes bibliographical references (p. 190-192) and index.
Contents The green rush -- Taking the first step : becoming aware -- Defining a smart green company -- Smart green strategic planning -- Measuring sustainability outcomes -- Marketing green -- Building smart green companies -- Smart green leadership.
Note Description based on print version record.
Subject Business enterprises -- Environmental aspects.
Management -- Environmental aspects.
Green products.
Sustainable development.
Genre Electronic books.
Added Author NetLibrary, Inc.
Related To Print version: Estes, Jonathan. Smart green. Hoboken, N.J. : John Wiley & Sons, c2009 9780470387795 0470387793 (DLC) 2008042915 (OCoLC)255893972
ISBN 9780470456460 (electronic bk.)
0470456469 (electronic bk.)
9780470456576 (electronic bk. : Adobe Digital Editions)
0470456574 (electronic bk. : Adobe Digital Editions)
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